Have you ever seen those ads that mention a seemingly impossible feat with an easy way to reach it?  For example, a supplement that supposedly helps you lose weight in only a couple days. With 99% of people saying they lost weight within 10 days! This is known as Pseudoscience, we all obviously know what science is but what is pseudoscience. Pseudoscience is science disguised as being accurate or truthful but in reality it is lacking evidence or false. Some common aspects of pseudoscience are cherry picking evidence in order to fit a narrative, another aspect of pseudoscience is how it ignores or contradicts already known facts. Pseudoscience has been used all throughout the world for a multitude of purposes in order to fool or convince the individual about something, when the truth is purposely hidden. 

Pseudoscience ignores facts and provides untruthful or truth bent to fit a narrative, however where is this seen through our world? One major area we see pseudoscience appear is in advertising. An example being how a named brand SENSA states it is clinically proven to assist the individual losing 30 pounds without working out. Simply by sprinkling the product on your food which sounds outrageous. Losing 30 pounds, depending on the human, can take months, and requires diet changes and lifestyle changes that need to be followed regularly. Sprinkling power on food and not changing lifestyle cannot make you lose weight, its simply ridiculous. In the end the unfounded and straight up deceitful claims made by SENSA were revealed and they were ordered to pay 26.5 Million back to consumers.Pseudoscience is everywhere, and everyone at one point in their lives has fallen for it, its been around since the 18th century and has a long history.

Pseudoscience was used a lot in advertising, dating back to the 80s and 90s, An example being how chesterfield cigarettes were said to have “no unpleasant after taste” The ad is filled with deceiving tactics in order to really convince the reader. The have a image of a scientist on a microscope while smoking a chesterfield cigarette. Additionally it states that the proof comes from a “Report of a well known organization”, who is this organization? How are they well known but their name isn’t mentioned? This ad is full of pseudoscience aimed towards fooling the reader into believing it’s backed by science. This is done in multiple ads of chesterfield, where they mention studies or tests that have no backing or proof to them. An example being how another ad states a medical specialist made an examination of a group of individuals that include some chesterfield smokers. The claim made was that after a 10 month observation period there were no adverse effects on the individuals from smoking on the nose,throat or sinuses. These tests simply aren’t proven to be factually correct and often misleading uses to believing false narratives which is what these brands want to do. They wish to convince their audience something which isn’t true by using pseudoscience.